John Lewis commits to support British manufactured products
The John Lewis Partnership, an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and some other services. aims to increase sales of UK manufactured goods by 15% over the next two years.
John Lewis sold £480m worth of UK-sourced products in 2012, which is an increase of 9% on the retailer's 2011 baseline.
Under the two-year plan aimed at encouraging UK's design and quality, John Lewis will use 'Made in UK' identifier to easily identify UK manufactured products. Currently, 10,500 products feature John Lewis's 'Made in UK' identifier.
The commitment comes on the 60th anniversary of John Lewis's manufacturing arm, Herbert Parkinson in Lancashire.
Herbert Parkinson managing director Stuart McDonald said that introduction of the target is on the back of company's prime focus on UK manufacturing and underlines the retailer's commitment to boost UK businesses.
"At Herbert Parkinson we strive to set ourselves apart by delivering innovative products to our customers, along with quality, service and design which is why we hope the new target, as well as the Made in UK identifier, will allow us to generate awareness and further support UK manufacturing," added McDonald.
John Lewis has also increased its number of UK suppliers to 207 from 132 in 2012.