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British fashion company Mulberry selects JDA supply chain capabilities

RBR Staff Writer Published 28 June 2013

British fashion company Mulberry has selected supply chain company JDA Software to deploy JDA Demand and JDA Fulfillment cloud services.

JDA's Demand and Fulfillment solutions are designed enhance Mulberry's customer service levels, drive operational efficiency and create a more responsive supply chain, delivering a luxury experience.

This will be achieved through timely product availability, reduction in manual processes and visibility of global inventory positions, leading to a reduction of inventory levels across their supply chain.

Mulberry supply chain management project head Tom Powell said, "As a business we need to ensure that we have a stable platform to deliver our growth plans, ensuring long-term scalability and continued operational excellence, delivering a luxury product, service and experience to our customers."

Mulberry offers extensive line of luxury fashion bags for men and women, women's wear, accessories and footwear. It currently has 110 stores worldwide.